DESIGNER—Alejandra Alonso Rojas

Madrid-born designer Alejandra Alonso Rojas learned her craft from the women on both sides of her family, a tradition enriched and passed down for generations. Informed by her Manhattan life and numerous archival photographs of her family in knitwear, Rojas launched her luxury brand around traditional and experimental handwork.

Alejandra Alonso Rojas

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Madrid-born designer Alejandra Alonso Rojas learned her craft from the women on both sides of her family, a tradition enriched and passed down for generations. Informed by her Manhattan life and numerous archival photographs of her family in knitwear, Rojas launched her luxury brand around traditional and experimental handwork.