DESIGNER—Maria Cher

AS THE CREATIVE MIND BEHIND THE BRAND, MARÍA CHERNAJOVSKY ESTABLISHED THE LABEL IN 2001, BUILDING A GLOBAL CULT FOLLOWING. INSPIRED BY HER ICONIC HOMETOWN OF BUENOS AIRES, MARIA FUSES TRADITIONAL AND CLASSICAL DESIGN WITH A CAREFREE ENERGY, REFLECTING THE CONTRASTING IDEAS OF EUROPEAN ELEGANCE AND URBAN SENSIBILITY.

Maria Cher

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AS THE CREATIVE MIND BEHIND THE BRAND, MARÍA CHERNAJOVSKY ESTABLISHED THE LABEL IN 2001, BUILDING A GLOBAL CULT FOLLOWING. INSPIRED BY HER ICONIC HOMETOWN OF BUENOS AIRES, MARIA FUSES TRADITIONAL AND CLASSICAL DESIGN WITH A CAREFREE ENERGY, REFLECTING THE CONTRASTING IDEAS OF EUROPEAN ELEGANCE AND URBAN SENSIBILITY.